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Role
Product Designer, User Research, Interaction, Visual, Prototyping & Testing
Responsibilities
Design a cooking platform that enables users to find and view recipes and tutorials. Explore and provide a solution that answers users needs to find an enjoyable, accessible cooking website.
Users have expressed problems of not being able to find a cooking website with helpful reviews and structured directions, hindering their ability to complete cooking a meal.
Personas
Name
Joel Parker
Age
55
Occupation
Financial Analyst
Joel Parker is 55 years old who is married and has 3 kids. She currently works as a Financial Analyst at Chase Bank, and outside of work she loves to cook. She finds cooking a great period to have bonding time with her kids, and is often checking out cooking tutorials for new recipes to make. Her often frustrations is cooking tutorials not having reviews from other users, which helps her gauge on whether or not she should make it.
“I love cooking for my family and is something I enjoy while also being a great bonding time with my kids.”
Name
Gabe Hamilton
Age
27
Occupation
Audio Engineer
Gabe is a audio engineer who works for Roc Nation. He spends half of his week working from home, and the other half heading into the office. Whether it’s breakfast, lunch, or dinner, Gabe is often cooking and is always looking for new, exciting dishes to try. He visits cooking tutorials every 1-2 times a week, and often times has difficulty with following directions that don't provide clear, concise steps.
“I like cooking. But I need a website that I can follow simple directions with helpful reviews from other cooks”
Discovery
The discovery process is aimed at gathering information about the issues of current cooking websites, users experiences with previous recipes, and identify and analyze similar products that cater to users needs..
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Competitors
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User Research
After finishing the discovery phase and analyzing the secondary research, I began to conduct user interviews from 4 participants that includes users with a wide range of cooking experiences. I had users answer 5 questions, and was done as an unmoderated usability study that allows the users to answer the questions on their own time via mobile.
Questions
- Can you tell me about a difficult time you had a tough time cooking from a recipe?
- What is the most frustrating part about finding a recipe?
- What are some thing you look for while looking for a recipe to make?
- If there is something you can include in a cooking website, what would it be?
- How often do you cook at home, and do you use a recipe every time?
Quotes
- "I was following a recipe and hate having to scroll up and down to view ingredients and directions."
- "What frustrates me about not finding a recipe is unclear imagery, and no alternative to read only recipes, which I dislike."
- "Other options to view a recipe would be nice."
- "It would be so cool to follow along with a celebrity cook or something!"
- "I don't use recipes online often, but when I do I love reviews from other cooks that helps me dictate whether to make it or not."
User Flow
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Paper Wireframes
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Digital Wireframes
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Usability Findings
After conducting a usability study from a lo-fidelity prototype I was able to gather, synthesize, and organize the results to help improve the product.
Users would like to see more clickable actions to navigate through
The text seemed to big in some sections making it overwhelming
Difficult for users to navigate back to the home screen
Style Guide
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Key Features
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Avoids misinterpretation on directions
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Provides assistance along every step of the recipe
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Video guided tutorials
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Guided Videos
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Quality information on preparation for completing recipe
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Star rated reviews to help pick recipe
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Easy access to ingredients needed
Helpful Reviews
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Top-Rated recipes from home-cooks
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Accessible navigation footer for all user needs
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Recommendation tab for recipes based on saves and recent meal plans
Recipes For Everyone
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Final Screens
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Next Steps
Incorporating new features to continue engagement.
There are a few features that can make Pure create more enjoyable user experiences. These features including fun cooking events with celebrities, and new products that can be ordered to cook with in the future.
Continue to develop interactions.
Pure does an excellent job finding recipes with helpful reviews and easy to follow directions. However, more interactions can be designed to create a better intuitive experience, such as a check-off system after completing a step in a recipe.
Feedback, feedback, feedback.
Continuing to receive feedback to make the user experience more simple and intuitive. I listen to every positive and negative feedback to help Pure be the go-to cooking website for all users.
More Work
